We imagine: We constantly strive for operational excellence and to deliver a transport solution that is integrated with other modes size to encourage the use of public transport in Dubai. We constantly innovate to create attractive, digital transport solutions that focus on passenger satisfaction, quality of service and performance.
We care: We place the safety of our passengers, staff and stakeholders at the heart of everything we do. We ensure the satisfaction of the people of Dubai every day by putting passengers at the very heart of our operations. We value the trust of RTA by forging partnership based on open dialogue and transparency. We act with integrity and fairness and motivate our employees by making mutual respect the bedrock of our human resources policy.
We commit: We honour our contractual commitments to RTA in terms of safety, service quality, reliability, and operations. At all times, we act as a responsible stakeholder as part of our contribution to developing sustainable mobility in Dubai.