Think Like a Passenger is a key element of our approach to continue improvement and to optimize customer happiness. It was created in partnership with our subsidiaries and can be tailored to the needs and requirements of the specific network on which it is implemented. To enhance passenger experience of the Dubai Metro and Tram, we will put customer happiness at the heart of our operations with a focus on achieving excellence in terms of customer satisfaction through a professional approach in delivering the customer experience.
Our priority is to provide our passengers with the most seamless itinerary possible in order to make Dubai Metro and Tram the best option to travel throughout the city. The Think Like a Passenger programme that we’ve implemented in our networks has helped us build an active and positive relationship with our customers, and we aim to replicate that success here in Dubai and to strive for further improvements. The programme is underpinned by three promises, which support the delivery of customer happiness in these areas: